Search engine optimization (SEO) is basically an instrument of making your website rank among the top of Search engine result pages, hence increasing the visibility of a website, blogs or web page in the organic results. The organic results which are shown can be referred to as earned, unpaid or natural search results. The importance of ranking your website or webpage on the top search engine result pages will eventually help out in receiving more and more visitors to your website and you will get more chance of converting those visitors into your customers.
The publicity and branding of your products and services with the help social media platforms is known as Social media optimization (SMO). Social media optimization is an essential tool for helping out people to be known to your product and services, hence creating a brand awareness for your product and services. Social media optimization involves the RSS feeds, bookmarking of sites, social news and also managing and promotions on various social networking sites which includes Facebook, Twitter, Instagram, Snapchat and other networking sites. Similar to the motive of SEO, SMO helps in creating awareness and increasing traffic through the use of social networking sites.
Google AdWords which is also known as PPC or Pay Per Click is used for creating advertisements of your website, blogs, webpage and thus increasing the traffic and interaction of your website inorganically through the use of Google platforms. Google AdWords includes creation of Campaigns or Ads for your website which would help your website to rank among the top before the organic search results for the provided keyword. The types of Campaigns are different and are therefore used for creation of different sort of advertisements. The fundamentals of Google AdWords thus include the use campaigns and advertisements for the inorganic promotion of your product and services and thus reaching out to more and more customers through the world largest search engine Google.
The age of digital and techs have made it a necessity to showcase your product and services on the digital platform. Online selling has become the top priority for each and every individual as it has further increased the way people used to market their product and services traditionally. The online selling of product and services introduces you to wider audience and different genre of customers.The growth in the online selling and online advertisements of your products and services is inevitable and with the global users over the internet increasing day by day you need to bring your business online.